Why Trump is on Podcasts and Harris is on TikTok

Austin and Benji debate the merits of longform and shortform, and what creators can learn from the Harris and Trump campaigns – is this the TikTok Election…or the Podcast Election?

Download Benji’s vlogging checklist here: https://www.vloggingacademy.com/966f50f0?sa=sa0038635243c05161efa9eae368cec5d19655847e

Chapters
00:00 – Benji’s Story about 2016
02:19 – The election’s playing field
03:56 – The shift from traditional media to social media
04:55 – Is there a place for traditional media?
06:59 – The TikTok election?
09:12 – The Politics
11:07 – Harris
13:00 – Trump
16:53 – Not all Impressions are created equal
19:54 – TikTok is an awareness driver
23:02 – The road trip
29:38 – Who is winning the online media battle?
32:59 – Roe is an awareness issue
34:56 – Austin’s Takeaways
36:53 – Benji’s Takeaways


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